Garden Master Sheds

Garden Master have been supplying New Zealander’s with garden sheds since 1974.

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Services
Websites
UI/UX
Content Strategy

Credits

Family owned & operated for over 40 years

Garden Master have been supplying New Zealander’s with garden sheds since 1974.

Garden Master Sheds was started by John and Jan Carney in 1974 with a promise to deliver quality kit-set New Zealand made sheds.

Today that promise is kept by the John’s four sons, Tim, Ben, Peter and Andrew who each take an active role in the business.

As a family we have made it our job to ensure you get the very best service and the right product at the right price.
Launch Website

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Challenges and Objectives

As with most established brands, Garden Master Sheds wished to maintain their value and market edge with large nationwide retailers. However, they also wanted to take advantage of more opportunities within the online marketplace to drive growth, seeking new clients and segments of business to engage.

To fulfill this vision, Garden Master Sheds would have to transform its online experience and embrace cutting-edge practices.

Platform Strategy

NZ digital reviewed their existing brand assets and worked with Garden Masters management team to identify elements that could be leveraged within the new platform.

Our platform strategy would need to address their quality product, innovation and 45-year past — as well as their future and their large network of retailers working together to properly communicate the key messages of value, structure and business credibility.

Garden Masters new digital platform experience was designed as a fully responsive website that scales to deliver the same user-friendly experience across any connected device.

Visual storytelling was emphasised throughout the site to craft a better and more engaging experience for users. A primary goal was to quickly create a sense of validation that Garden Master Sheds was a seasoned and credible brand.

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Client Testimonial

“The new website now fully resembles our company profile with the new
“Build my shed” page, which simply offers the perfect garden shed for everyone’s needs. NZ Digital performed this difficult task without complaint, but no doubt it must have got close sometimes! Thanks Adam and team”.

Ben Carney, Garden Master Sheds

The Results

The Garden Master Sheds digital marketing platform launched in mid-December 2015 as one of the richest customer experiences in the online shed retailers space. Since then, users are more engaged than ever before increasing brand awareness and importantly sales.

413.5%

Increase In Monthly Visitors

35.7%

Reduction in Bounce Rate

57.8%

Increase In Conversion Rate

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